Because more and more businesses are focusing online and using PPC (Google Adwords) for the first time the nurmerous Click Fraud companies are going all out to drum up new business with cold calls and social media advertising but you need to remember one thing!

CLICK FRAUD PREVENTION IS A SCAM.... Google already spots excessive clicks from the same IP address and other obvious fraudulent actions and refunds you.

NO CODE placed on your website can determine whether or not a click on your ad is from a potential customer or a rival looking at your site.. Think about it? 

Also... once someone clicks on your ad they leave Google are sent to your website and you are charged.. Code on YOUR website does NOTHING.

Before they cold call you these CLICK FRAUD PREVENTION scammers WILL click your adds from multiple IP's to spend your funds so you'll believe you are a victim of click fraud.. You ARE but it's these guys.

A few years ago there where one or two of these click fraud prevention companies testing the water to see if people really were so naive, now there are dozens of them all receiving money for absolutely nothing.

Quickly diminishing PPC funds are down to the lack of optimisation, the use of Broad match keywords and a lack of an understand of how PPC actually works and not down to fraud.