Facebook has recorded 1 billion logins during a single day, with Mark Zuckerberg labelling the moment an 'important milestone' and too true! billion users in a single day is unprecedented.

Yet there are still many businesses and companies that are NOT engaged in SMM (Social Media Marketing) or internet based marketing of any kind choosing to throw money away on local newspaper adverts with a reach of just a few thousand instead..

When was the last time you opened up and read your local newspaper, in fact when was the last time you looked for services in your local newspaper? I bet it was a while ago? Probably years!

Newspaper advertising did initially cling onto some clientele at the start of the computer revolution when not every company had a website and not every person had access to a computer. Workers and individual's still browsed classifieds and looked at ads during break and downtime but since the emergence and rising popularity of smart phones and tablets, local newspapers are now nothing more than pet cage liners or used as a DIY accessory

Local Newspaper Advertising

Claimed average reach ( based on a publication covering an average sized UK urban district, rural areas will be a lot less) - 50,000 - 100,000

This is the amount newspapers distributed to their delivery team... 20% will be undelivered, 5% will be delivered to empty homes and out of the remaining successfully delivered newspapers a massive 80% will go unopened and unread

Average cost a half page full colour advert £300 - £800

Number of times published for this price - Once

Geographical reach - 20 miles (maximum)

Online and Social Media Advertising

Reach - The reach of Social Media Marketing and Internet Marketing is potentially in the billions, unlike a one off newspaper ad your website and social media pages stay accessible until you take them drown and new people will see your website or Social Media pages every day.

With newspaper advertisement you get a single page, half a page, a quarter page or less for your money... With online advertising through Social media or your website you can have unlimited pages...

Average cost of SMM or an online marketing campaign - Whatever you can afford at the time, spend a little ( £100 PCM on adwords or SMM) or a lot (£500 PCM on a full scale internet marketing campaign through a professional marketing agency) or do it yourself for free using facebook, Twitter for example where the only cost is your time.

Number of times published for this price - An advert on a web page or social media account is online permanently

Geographical reach - No limits (local, national, worldwide, the choice is yours)