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Can sites do well without using spammy techniques?

Posted on 18th March 2014

Matt Cutts discusses web spam and the use of less than legit search engine optimisation companies

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Why Google now wants to be on your TV and up your sleeve

Posted on 16th March 2014

As if to demonstrate the ever-growing scale of its ambition, Google made two announcements this week – with one it sought to change how your television works, while with the other it announced its plan to make the wristwatch far smarter than it has...

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Is there a way to tell Google about a mobile version of a page?

Posted on 14th March 2014

Google has a new “Webmaster Help” video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: Is there a way to tell Google there is a mobile version of a page, so it can show the...

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Should You Still Be Building Anchor Text Optimised Backlinks?

Posted on 7th March 2014

The question of anchor text is still heavily debated. However, ever since the Penguin and Panda Updates, many websites with far too many optimised anchor text links have been penalised consistently by Google. The reason is simple: Google wants nat...

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Should I focus on clarity or jargon when writing content?

Posted on 5th March 2014

Should I focus on clarity or jargon when writing content? a question that was put to Google's Matt Cutts last weeks. Matt Cutts said it: keep it simple! If you can't explain it in simple terms, your readers will struggle understanding what you are s...

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10 Internet Marketing Myths Hampering Your Business

Posted on 22nd February 2014

1. We Must Have Our Keyword In The Domain Name This isn’t necessary! For those businesses just starting out with a vague understanding of SEO, it may seem like this is necessary. For local search even more than regular keyword search, having the k...

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Why More Companies are turning to Co-Branded Email Campaigns?

Posted on 20th February 2014

Regardless of what some naysayers world have you believe, email marketing or email direct marketing (EDM) is still the number one lead generation tool. But sending out your campaigns to non opted in email addresses or lists you have purchased can ...

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Is there a version of Google that excludes backlinks as a ranking factor?

Posted on 19th February 2014

Does Google ave a version of the search engine that totally excludes any backlinks relevance? I'm wondering what search would look like and am curious to try it out. BlueBumbleBee

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If Link Building Really Is Dead, What Do We Do Now?

Posted on 18th February 2014

It’s been shouted from the rooftops, from here to Moz and every blog in between, but I guess it isn’t official until the doctor says so: Link building is dead. Depending on how much you agree with that statement, you’re somewhere in the five...

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Why Your Business Needs A Responsive Website

Posted on 14th February 2014

If you’ve ignored previous warnings and your business isn’t taking advantage of responsive web design right now or planning on it in the very near future, you are in danger of going out of business in 2014. There are three exceptions to the rule;...

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