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The Ugly Truth About Search Engine Optimisation

Posted on 7th February 2015

There was always a fundamental problem with SEO, a problem that attracted a lot of rogues to the industry even before it stopped working altogether in 2012. Many SEO companies claimed to have developed ground breaking ‘secret’ optimisation tec...

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Hummingbird and what it means for SEO

Posted on 5th February 2015

The introduction of Hummingbird in 2013 constituted a major overhaul of the Google platform, the biggest in over ten years. Hummingbird is designed to enable Google to more effectively deal with longer, conversational based searches, such as those pe...

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Google Releases Mobile Compatibility Testing Tool

Posted on 4th February 2015

So you think that your web site is mobile friendly? Well, you can see your website on a mobile so you haven’t got anything to worry about… Right? Wrong! This is a common misconception. Even if you can see your web site on a Mobile device or ...

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Make Having a Mobile Friendly Web Site a Priority in 2015

Posted on 28th January 2015

We have all been hearing about it for years: Websites and brands should have a mobile marketing strategy. In 2015, it’s safe to say that the year or mobile web browsing is well upon us. In fact, mobile has surpassed desktop in digital media time...

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Is your website responsive If not you could risk being dropped from Google

Posted on 27th January 2015

Google has finally confirmed what marketing experts and webmasters have been saying for the past 12 months, " Your website needs to be responsive otherwise it will not get a good index". Google has now started messaging webmasters warning them tha...

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Social ad spend increases as marketers embrace the mobile revolution

Posted on 26th January 2015

Social (Facebook) ad spend increased by a massive 33% year-on-year while click-through rate rose by a staggering 430% in the final quarter of 2014 according to the latest quarterly global data from Kenshoo. At the same time, spend on paid search a...

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Fake engagements on Twitter Don't Do It

Posted on 23rd January 2015

Can I purchase or sell account interactions (i.e. Twitter followers, retweets or favorites) No. Twitter strictly prohibits the purchasing and selling of account interactions on our platform. When you purchase followers, retweets and favorites, you...

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The Demise of Off Site SEO and The Solution

Posted on 23rd January 2015

You may or may not be aware that 'old hat' SEO (Linking Building, Article Posting etc) saw its demise a couple of years ago with Google favouring, good content, accessible sites (Responsive) and Social Media interaction, they did this in an effort to...

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Google recommends responsive design

Posted on 19th January 2015

Since Google is the primary search engine to impress with your website, it is smart to follow what Google loves. Google not only recommends Responsive Web Design (RWD) as the best way to target mobile and tablet users, and also favours mobile-optimis...

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So you think that you are Social Media Active?

Posted on 15th January 2015

With old SEO practices such as mass link building and mass article posting a thing of the past since Google's Panda, Penguin and Hummingbird updates killed this type of 'bad' marketing, people have been forced to turn to the only other working method...

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