Are Website Builders Any Good?

The web design industry has grow exponentially over the past 10 years, not only have we see more web design companies and agencies launch we have also see a rise in the number of DIY website builders.

website-builder

There are the independent ones such as Wix, Weebly, Mr Site etc and the addons from hosting companies such as 1 and 1, GoDaddy etc. All website builders promise cheap sometimes free (albeit with ad banners and very limited storage and features) web design so are usually the first thought for many new businesses, after all, professional web design is expensive so why pay for what you can get for free?

So what are the pitfalls and benefits of using website builders?


Most businesses choose website builders because of the cost, but these companies all use the same tactics to get you to sign up, show you the lowest possible fees which is usually for very limited storage, bandwidth and tools allowing you to build a very, very basic website, not the site with the features they drew you in with.

Once you have signed up you soon realise that you need to constantly increase your monthly fee in order to get the features you require such as more space, more add-ons such as eCommerce, galleries, search functions etc and the ones offering eCommerce features are usually limited to a set number of products so your amazing £1 a month website ends up as £10, £15, £20 a month or more website which can end up as £1000 plus after just four years.

So at the end of the day they are expensive for what they are, which is a very basic web presence so if you're willing to spend this sort of money you might as well do it on a professional, bespoke website.

So at the end of the day they are expensive for what they are, which is a very basic web presence so if you're willing to spend this sort of money you might as well do it on a professional, bespoke website.

Website builders use scripts to run their drag and drop tools so the results might look OK to the average visitor but the code produced is usually non compliant and not search engine friendly. Wix is one of the worst offenders and produces awful code with absolutely zero content for the search engines to index, not to mention the poorly constructed non search engine friend URL's.

I've had many people contact me after using Wix to build a new website asking my why they lost their ranking completely afterwards.

Still considering using on online web builder? Didn't think so, and we hope that this article has saved many people and business from making a mistake that could cost them dearly and even ruin their online business

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